Privacy Policy

5-star hotel DAS CENTRAL
An enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH
Auweg 3
6450 Sölden/Ötztal
Tel: +43 5254 2260-0
Fax: +43 5254 2260-511

Accountability as per the General Data Protection Regulation:
Skiliftgesellschaft Sölden – Hochsölden GmbH
Dorfstraße 115
6450 Sölden
Tel: +43 5254 508-200
Commercial Registry No: 37680 m

We attach the greatest importance to the protection of your personal data. Therefore, we process your data solely on the basis of the statutory provisions (GDPR, Telecommunications Act 2003). In this data protection notice we provide you with information on the most important aspects of data processing on our website.


When you contact us via the form on our website, or by e-mail, we will save the details you provide in order to process your enquiry and for any subsequent enquiries.


We (or our web space provider) gather data about every access made on our website (via what are known as server log files). This access data includes:

Websites viewed, date and time of the visit, data volume transferred, status reports, browser type, operating system and IP address.

We only use the protocol data for the purposes of website operation and for security. We do however reserve the right to monitor protocol data subsequently, should, due to concrete evidence, there be a suspicion of illegal use.


Our website uses so-called cookies / local storage. These are small text files, which are stored on your device using a browser. They cause no damage. We use cookies / local storage to make our offer user-friendly. Some cookies / local storage are stored on your device until you delete them. They enable us to recognize your browser automatically they next time it accesses our website.

If you do not wish this to take place, you can either manage the storage of cookies on our website via the Cookie Manager (in doing so, “necessary cookies” cannot be rejected) or you can adjust your browser settings so that it will inform you about the placing of cookies / local storagee, so that you can allow it in individual cases. However, the deactivation or rejection of cookies may restrict the functionality of our website.

As with most other commercial websites, we also automatically collect certain information, which is stored in log files. This information includes internet protocol addresses (IP addresses), type of browser used, internet service provider (ISP), reference and end pages, operating system, date and time, data volume transferred and click stream data.

Additionally, we use pixel tags (small picture files) that provide information about which areas of the website customers have visited and/or measure the effectiveness of customer search requests on our website.



Our website uses the booking system Kognitiv to process your booking. The privacy statement will be shown directly on the booking link. Further information on Kognitiv:


The Rezeptionsassistent is a software application which ensures that all no-obligation enquiries and reservations are answered in the best possible way. To do this, the Rezeptionsassistent supports the reservations department in the hotel with a series of (half-)automated messages. These are, among others, emails concerning spam, reminder, down payment, waiting list, arrival and departure.

For this purpose, data of the enquiry and the reservation (title, first name, last name, email, telephone, address, birth date, correspondence) are stored in the Rezeptionsassistent. In order to keep the number of the service emails as little as possible it is measured if a message was read. As soon as a reservation is made your data will be transferred into the hotel software (PMS system) so that the hotel can take all actions for your stay. All your stored data in the Rezeptionsassistent will be stored in Austria. For every enquiry you will get a one-time personalised message from the company after 12 months as a service.

Your consent to save the data, the email address as well as their use for the answering of enquiries as well as the delivery of emails can be revoked anytime. The revocation can be made as an informal email in reply to any email which was sent through the Rezeptionsassistent.


Due to specific agreement to the processing of personal details, your details will be compiled and processed by the company INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz, in the context of order data processing as per Art 28 GDPR, in accordance with the relevant statutory guidelines. As a data processing company, and for support measures, the Incert eTourism companies also have access to your details, however these may only be used for support measures and not for internal purposes.

Upon cancellation of a purchasing or order process the data stored by us will be deleted after 14 days, to help lend support for any problems as part of the order process. In the event of cancellation of contract, all the data from the contractual relationship will be stored until the expiry of the statutory retention period of 7 years.
Details, such as name, address, voucher order, goods purchased and purchase date will also be stored until expiration of product liability (10 years), and until the expiry of the warranty and the validity period for vouchers in the Consumer Protection Act (30 years).

In the event of objection, the 5-star Hotel DAS CENTRAL – ALPINE . LUXURY . LIFE (a business that is part of the Sölden – Hochsölden GmbH ski company), will ensure the deletion of details they have, and of any that has been transferred to third parties. Data processing is carried out on the basis of the legal provisions stated in § 96 Para 3 Telecommunications Act and Art 6 Para 1 lit a (Consent), and/or lit b (required for fulfilment of contract) of the GDPR.


You have the option to subscribe to our newsletter via our website. To do this we require your e-mail address and your consent to be subscribed to the newsletter.

You can register for the newsletter via our subscription form on our website. For this we use what is known as the double opt-in process. A confirmation mail is initially sent to the e-mail address you have provided, with a confirmation request. Registration only takes effect when you click on the activation link in that e-mail. We will use the details you provide us with solely for analysis and to send the Newsletter, which may contain information and offers.

This website uses rapidmail to send newsletters. The supplier is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany. Rapidmail is a service which organizes and analyzes the distribution of newsletters. The data you provide (e.g. your email address) to subscribe to our newsletter will be stored on Rapidmail servers in Germany. rapidmail GmbH is prohibited from using your details for any purpose other than to send and analyze the newsletter. rapidmail GmbH is not permitted to forward or sell your details. Rapidmail is a German, certified newsletter software supplier that has been carefully selected to meet DSGVO and BDSG stipulations.

Sending our newsletters with Rapidmail enables us to analyze the behavior of newsletter recipients. Among other things, we can find out how many recipients have opened the email containing the newsletter and how often various links contained therein are clicked. For more information on the data protection terms for rapidmail GmbH an how data is analyzed by rapidmail GmbH, please visit: Rapidmail privacy policy, Rapidmail statistics.

You may revoke your consent for your details to be stored and used to send the newsletter at any time, e.g. via the Unsubscribe link in the Newsletter, by e-mail to or telephone the 5-star hotel Das Central at +43 5254 22 60-0.


When users leave comments on our blog or other contributions, their IP addresses are stored. This is done for security of the provider, if someone in wrongful comments and contributions content writes (insults, banned political propaganda, etc.). In this case, we could be prosecuted for the comment or contribution, and therefore we are interested to identify the author.


It may happen that within our website you will access 3rd-party content, such as Google maps or graphics. This always assumes that the provider of such content (hereinafter referred to as “3rd-party”) take user´s IP address. Without having the IP address, it would be impossible to send the content to the browser. The IP address is therefore necessary for the presentation of that content. We endeavour to include external content using IP storage only to delivery the content itself. However, we have no control over the 3rd-party’s IP address activities. Insofar as is known to us, we clarify this to our users.


Our website uses the Youtube embedding function to display and play videos from the provider “Youtube” (Google Irland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. Further information on data protection at “YouTube” can be found in the provider’s data privacy statement at:



This website uses the web analytics service Google Analytics, the advertising service Google Ads (remarketing and conversion tracking), Google Tag Manager and Google Optimize of the Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. (“Google”) or, respectively, the Google Irland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Unless the user has given his active consent to the use of cookies and other technologies via the Cookie Manager, necessary cookies are only set or, respectively, services are only used within the framework of the operator’s legitimate interest in analyzing and optimizing the websites and services and in increasing the efficiency and relevance of advertising measures (Art. 6 (1) lit. f GDPR) and the so-called “consent mode” is used, which means that no personal data of the user is processed. The services Google Analytics (in consent mode), Google Ads (in consent mode) and Google Campaign Manager (in consent mode), Google Tag Manager (tool for controlling the integrated tracking codes), Google Ad Manager (without cookies) as well as Google Optimize (A/B testing) are then used.

When consent is given to the storage of statistical cookies, the Google Analytics service stores cookies on the user’s end device. The information then generated about your use of the website is generally transmitted to a server of Google Irland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) and processed. Please note that this website uses Google Analytics with the extension “_anonymizeIp()” and that IP addresses are therefore only processed in abbreviated form in order to exclude the possibility of direct personal references. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website usage and internet usage to the website operator. The IP address transmitted within the scope of Google Analytics will not be merged with other data from Google. The access data and any personal data of users processed in this context will be deleted after 50 months at the latest. Users can prevent the collection of the data generated by the cookie and related to their use of the website (including their IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: More information on the terms of use and data protection regarding Google Analytics can be found at

When consent is given to the storage of personalization cookies, the Google Ads (remarketing and conversion tracking), Google Campain Manager (floodlight conversions) as well as Google Ad Manager services use cookies and similar technologies which improve campaign performance reports for the operators (conversion tracking) and which enable third-party providers (incl. Google) to analyse the user’s previous usage behaviour and to base the placement of advertisements on this. For this purpose, cookies are stored on the user’s end device and used to serve ads based on a user’s previous visits to this website when the user later visits another website. The user is identified by means of cookies. With the help of the cookies, user behaviour when visiting the website can be analysed and then used for targeted product recommendations and interest-based advertising. If the user does not wish to receive interest-based advertising, he or she can deactivate the use of personalization cookies with the Cookie Manager or deactivate personalised advertising in his or her own Google account and adjust advertisements in the Google Display Network by visiting the deactivation page for DoubleClick. Alternatively, the user can deactivate the use of cookies by third-party providers ( More information on the terms of use and data protection regarding Google services can be found at

If and to the extent that data is transferred to Google (USA), this is based on the use of standard data protection clauses pursuant to Art. 46 (2) lit. c GDPR, which we have concluded directly or Google Ireland Limited has concluded with Google. These standard data protection clauses oblige Google to process the data in such a way that a level of data protection comparable to that in the EU is guaranteed.


When consent is given to the use of personalization cookies, the Facebook Pixel provided and for which “Facebook” is responsible (company name Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland) as well as the services “Custom Audiences” and “Conversion API” are used or, respectively, activated on our websites as well as cookies are stored on the user’s terminal device. With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of ads. Accordingly, we use the Facebook pixel to display the advertisements placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). The Facebook pixel is integrated directly by Facebook when you visit our websites and can store cookies on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offering will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can (also) be used by Facebook for its own market research and advertising purposes. If we should transmit data to Facebook for matching purposes, this data is encrypted locally in on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of creating a comparison with the data encrypted in the same way by Facebook. The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy (see Specific information and details about the Facebook pixel and how it works can be found in Facebook’s help section ( You can object to the collection by the Facebook Pixel and use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can go to the page set up by Facebook and change the instructions for the settings of usage-based advertising there ( The settings are made independently of the platform, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

This data processing is based on your consent pursuant to Art. 6 (1) lit. a GDPR, which can be revoked at any time. To do this, you can make the appropriate cookie settings in the Cookie Manager or in your browser, and also select the opt-out options listed above.

If and to the extent that data is transferred to Facebook group companies outside the EEA (in particular in the USA), this is based on the use of standard data protection clauses pursuant to Art. 46 (2) lit. c GDPR, which we have concluded directly or which Facebook Ireland Ltd has concluded with the respective company. These standard data protection clauses oblige the respective company to process the data in such a way that a level of data protection comparable to that in the EU is guaranteed (see for example

When consent is given to the storage of personalization cookies, cookies are stored on the user’s terminal device by the LinkedIn Insight-Tag service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”), in order to use analysis and conversion tracking technology. This enables more relevant, (presumably) interest-based advertising contents to be displayed to users. Furthermore, the operators of LinkedIn receive aggregated and anonymous reports of ad activities and information about how users interact with the websites. For this purpose, LinkedIn uses a Javascript code (Insight tag), which in turn places a cookie in your web browser or uses a pixel.

Via the LinkedIn Insight tag, data about the use of our website is collected, including URL, referrer URL, IP address, device and browser properties, timestamps and page views. The data collected via the LinkedIn Insight tag by LinkedIn is encrypted and anonymized within 7 days. The anonymized data is deleted within 90 days. LinkedIn does not share any personal data with website operators, but only provides aggregated reports on website audience and display performance.

This data processing is based on your consent pursuant to Art. 6 (1) lit. a GDPR, which can be revoked at any time. To do this, you can make appropriate cookie settings in the Cookie Manager or in your browser, or you can set an opt-out at the following link:


We use the services of Hotelchamp, a professional provider of online software and services, to help us improve our online booking process and to help us personalize and improve our interaction with you. In providing this service to us and for you, Hotelchamp may process some of your personal data on our behalf. Both Hotelchamp and ourselves value and respect your privacy, and we process and protect your personal data in accordance with all applicable laws and regulations. We have concluded a ‘data processing agreement’ with Hotelchamp to make specific arrangements about the processing and protection of your personal data. We and Hotelchamp may process data such as your e-mail address, IP address, and browser fingerprint, in combination with your booking data and your other interactions on our website, in order to provide content and offers to you which we think will be most relevant and appealing to you. For example, if your booking dates are on Christmas, we may provide you with a special Christmas offering. Or if your booking data shows you are a family, we may provide you with a special family deal. Hotelchamp’s services may involve the use of cookies on our website. By continuing to visit our website, you consent to the use of cookies to help us personalize and improve our interaction with you. Only your interactions with us and our website are used to personalize our content and offers to you, not your behavior on other websites or elsewhere.


You have the rights pertaining to disclosure, revision, deletion, limitation, data transferability, rescission and objection. If you consider that the processing of your details contravenes Data Protection Law or that your data protection rights have been infringed in any way, please contact us or the regulatory authority (in Austria this is the Data Protection Authority).

You can contact us via the following:

5-Sterne Hotel DAS CENTRAL
An enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH
Auweg 3
6450 Sölden/Ötztal
Tel: +43 5254 2260-0
Fax: +43 5254 2260-511

To speed up the registration process for the Covid-19 test, we ask for the necessary data in advance and then make it available for the official registration platform of the state of Tyrol “Tirol Testet”. The processed data is stored securely against access by unauthorized persons and is only stored for the purposes permitted by law.