Privacy Policy

5-star hotel DAS CENTRAL
An enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH
Auweg 3
6450 Sölden/Ötztal
Tel: +43 5254 2260-0
Fax: +43 5254 2260-511

Accountability as per the General Data Protection Regulation:
Skiliftgesellschaft Sölden – Hochsölden GmbH
Dorfstraße 115
6450 Sölden
Tel: +43 5254 508-200
Commercial Registry No: 37680 m

We attach the greatest importance to the protection of your personal data. Therefore, we process your data solely on the basis of the statutory provisions (GDPR, Telecommunications Act 2003). In this data protection notice we provide you with information on the most important aspects of data processing on our website.


When you contact us via the form on our website, or by e-mail, we will save the details you provide in order to process your enquiry and for any subsequent enquiries.


We (or our web space provider) gather data about every access made on our website (via what are known as server log files). This access data includes:

Websites viewed, date and time of the visit, data volume transferred, status reports, browser type, operating system and IP address.

We only use the protocol data for the purposes of website operation and for security. We do however reserve the right to monitor protocol data subsequently, should, due to concrete evidence, there be a suspicion of illegal use.


Our website uses so-called Cookies / Local Storage. These are small text files, which are stored on your device using a browser. They cause no damage. We use Cookies / Local Storage to make our offer user-friendly. Some Cookies / Local Storage are stored on your device until you delete them. They enable us to recognize your browser automatically they next time it accesses our website.

If you do not wish this to take place, you can adjust your browser settings so that it will inform you about the placing of Cookies / Local Storage, so that you can allow it in individual cases. However, the deactivation or rejection of cookies may restrict the functionality of our website.

As with most other commercial websites, we also automatically collect certain information, which is stored in log files. This information includes internet protocol addresses (IP addresses), type of browser used, internet service provider (ISP), reference and end pages, operating system, date and time, data volume transferred and click stream data.

Additionally, we use pixel tags (small picture files) that provide information about which areas of the website customers have visited and/or measure the effectiveness of customer search requests on our website.



Our website uses the booking system Kognitiv to process your booking. The privacy statement will be shown directly on the booking link. Further information on Kognitiv:


Due to specific agreement to the processing of personal details, your details will be compiled and processed by the company INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz, in the context of order data processing as per Art 28 GDPR, in accordance with the relevant statutory guidelines. As a data processing company, and for support measures, the Incert eTourism companies also have access to your details, however these may only be used for support measures and not for internal purposes.

Upon cancellation of a purchasing or order process the data stored by us will be deleted after 14 days, to help lend support for any problems as part of the order process. In the event of cancellation of contract, all the data from the contractual relationship will be stored until the expiry of the statutory retention period of 7 years.
Details, such as name, address, voucher order, goods purchased and purchase date will also be stored until expiration of product liability (10 years), and until the expiry of the warranty and the validity period for vouchers in the Consumer Protection Act (30 years).

In the event of objection, the 5-star Hotel DAS CENTRAL – ALPINE . LUXURY . LIFE (a business that is part of the Sölden – Hochsölden GmbH ski company), will ensure the deletion of details they have, and of any that has been transferred to third parties. Data processing is carried out on the basis of the legal provisions stated in § 96 Para 3 Telecommunications Act and Art 6 Para 1 lit a (Consent), and/or lit b (required for fulfilment of contract) of the GDPR.


You have the option to subscribe to our newsletter via our website. To do this we require your e-mail address and your consent to be subscribed to the newsletter.

You can register for the newsletter via our subscription form on our website. For this we use what is known as the double opt-in process. A confirmation mail is initially sent to the e-mail address you have provided, with a confirmation request. Registration only takes effect when you click on the activation link in that e-mail. We will use the details you provide us with solely for analysis and to send the Newsletter, which may contain information and offers.

This website uses rapidmail to send newsletters. The supplier is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany. Rapidmail is a service which organizes and analyzes the distribution of newsletters. The data you provide (e.g. your email address) to subscribe to our newsletter will be stored on Rapidmail servers in Germany. rapidmail GmbH is prohibited from using your details for any purpose other than to send and analyze the newsletter. rapidmail GmbH is not permitted to forward or sell your details. Rapidmail is a German, certified newsletter software supplier that has been carefully selected to meet DSGVO and BDSG stipulations.

Sending our newsletters with Rapidmail enables us to analyze the behavior of newsletter recipients. Among other things, we can find out how many recipients have opened the email containing the newsletter and how often various links contained therein are clicked. For more information on the data protection terms for rapidmail GmbH an how data is analyzed by rapidmail GmbH, please visit: Rapidmail privacy policy, Rapidmail statistics.

You may revoke your consent for your details to be stored and used to send the newsletter at any time, e.g. via the Unsubscribe link in the Newsletter, by e-mail to or telephone the 5-star hotel Das Central at +43 5254 22 60-0.


When users leave comments on our blog or other contributions, their IP addresses are stored. This is done for security of the provider, if someone in wrongful comments and contributions content writes (insults, banned political propaganda, etc.). In this case, we could be prosecuted for the comment or contribution, and therefore we are interested to identify the author.


It may happen that within our website you will access 3rd-party content, such as Google maps or graphics. This always assumes that the provider of such content (hereinafter referred to as “3rd-party”) take user´s IP address. Without having the IP address, it would be impossible to send the content to the browser. The IP address is therefore necessary for the presentation of that content. We endeavour to include external content using IP storage only to delivery the content itself. However, we have no control over the 3rd-party’s IP address activities. Insofar as is known to us, we clarify this to our users.


Our website uses the Youtube embedding function to display and play videos from the provider “Youtube” (Google Irland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. Further information on data protection at “YouTube” can be found in the provider’s data privacy statement at:



This website uses Google Analytics, a website analysis service provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics applies cookies that enable an analysis of how a person uses the website.

All data generated by the cookie about the use of this website (including the user’s IP address) are transmitted to a Google server in the USA and stored there. A specific European Commission “Adequacy Decision” has been made for the transfer of personal data to the USA.

Google will, on behalf of the operator, use all data submitted for the purposes of evaluating the person’s use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also forward this information to third parties if required to do so by law, or if such third parties process the information on Google’s behalf.

The IP anonymization is active by default on this website. In case of activation of IP anonymization, Google will truncate your IP address within the European Union or in the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the USA and truncated there.

The user can refuse the use of cookies within the scope of Google Analytics by selecting the appropriate settings in the browser. In this case, however, the full functionality of this website may not be available. Furthermore, the user can prevent Google’s collection and use of data generated by the cookie and related to the use of the website (including the IP address) by downloading and installing the following browser plugin available at:

For more detailed information on Google Analytics terms of use and data protection/privacy please go to Google Analytics Terms.

Universal Analytics
This website uses Google Analytics for cross-device analysis. Every user receives a user ID for this purpose. You can disable the cross-device analysis of your usage via your customer account under “My Details”, “Personal Information”.


We use Google Adwords to display advertisements on Google and other third party websites. Conversion tracking helps us determine how successful each ad is. Our aim is to show you advertisements that may interest you and to make our website more interesting to you. The legal basis for the processing of your data is Art. 6 para. 1 lit. f DS-GVO (Basic Data Protection Ordinance).

The advertising is delivered by Google via its ad server. We use cookies to measure certain performance metrics, such as ads or user clicks. If you access our website via a Google ad, Google Adwords will save a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. The cookie will typically save the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), and opt-out information (noting that the user no longer wants to be addressed) as analysis values.

These cookies allow Google to recognise your Internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies cannot be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We receive only statistical analyses from Google. These analyses allow us to identify which of the advertising measures used are particularly effective. We do not receive any further data from accessing advertising, in particular we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence on the scope or any further use of the data collected by Google; we shall inform you as far as we know: by using AdWords Conversion Tracking, Google receives the information that you have accessed the respective pages of our website or clicked on an ad of ours. If you are registered with a service provided by Google, Google may link the visit to your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

You can prevent the storage of cookies by activating the relevant settings of your browser software; however, we point out that if you do this, you may not be able to access all the features of this website to the fullest extent possible. In addition, you can prevent the collection of the data generated via the cookie by Google and data related to your use of the website (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: Google Settings

Google complies with the EU-US Privacy Shield.

For more detailed information on Google data protection/privacy please go to: Google privacy policy, Google sitestats


This website uses cookies for the purpose of addressing visitors with online advertising at a later date through the Google Network via remarketing campaigns. In order to advertise with remarketing adverts, third parties such as Google use cookies to record a visit to the current website. As a user you can deactivate the use of cookies by Google by visiting:


This website contains “Addthis” plugins, which enable you to place bookmarks or share interesting contents of the website. „Addthis“ ist a service of Oracle America, Inc., Redwood Shores, CA 94065, USA. “Addthis” uses cookies. The files thus created (such as the time of usage or the browser language) are passed on to Oracle America, Inc., USA and are processed there. By using the “AddThis” service, you agree to having your data processed.

For more information on data processing and the privacy policy by Oracle America, Inc. und dem von der Oracle America, Inc., please go to Addthis Privacy Policy.

You can, however, opt out of this by using an “opt out cookie”: Addthis Opt Out.


Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users’ identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used.

Check out Facebook’s privacy policy to learn more about protecting your privacy: Facebook Privacy.

You can also deactivate the custom audiences remarketing feature in the Ads Settings section at Facebook Preferences. You will first need to log into Facebook.

If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance.

We use on our webpage functions of Facebook, a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Which functions (social plug-ins) Facebook is offering, can you read up at Facebook Plugins.

Via the visit of our webpage information can be transferred to Facebook. In case you have a Facebook account, Facebook can match this data with your personal account. If you do not whish that, please sign out from Facebook.

The data protection guidelines, which information Facebook collects and how they use them you can find at Facebook policy.

This website uses Facebook Custom Audiences. Facebook Custom Audiences is an advertising service owned by Facebook Inc., 1601 S California Ave, Palo Alto, CA, 94304, USA, that targets specific ads directly to previous visitors of the website.

Facebook uses cookies to post advertisements based on previous visits to this website by the user. The identification of the user is carried out through the use of cookies installed and saved for 90 days on the user’s web browser.

Cookies facilitate the analysis of user behavior during visits to the website and are then used for targeted product recommendations and interest-based advertising.

If users do not wish to receive interest-based advertising on Facebook, they can opt out here: Facebook Settings , Facebook Customaudience.


We use the services of Hotelchamp, a professional provider of online software and services, to help us improve our online booking process and to help us personalize and improve our interaction with you. In providing this service to us and for you, Hotelchamp may process some of your personal data on our behalf. Both Hotelchamp and ourselves value and respect your privacy, and we process and protect your personal data in accordance with all applicable laws and regulations. We have concluded a ‘data processing agreement’ with Hotelchamp to make specific arrangements about the processing and protection of your personal data. We and Hotelchamp may process data such as your e-mail address, IP address, and browser fingerprint, in combination with your booking data and your other interactions on our website, in order to provide content and offers to you which we think will be most relevant and appealing to you. For example, if your booking dates are on Christmas, we may provide you with a special Christmas offering. Or if your booking data shows you are a family, we may provide you with a special family deal. Hotelchamp’s services may involve the use of cookies on our website. By continuing to visit our website, you consent to the use of cookies to help us personalize and improve our interaction with you. Only your interactions with us and our website are used to personalize our content and offers to you, not your behavior on other websites or elsewhere.


In case of agreement to performance cookies, this website uses the “Clarity” service of Microsoft Corporation. Clarity uses, among other things, cookies that enable an analysis of the use of our website and a so-called tracking code. The collected information is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. See Microsoft Privacy Statements. For further information about Clarity, see Clarity’s Privacy Statement.


You have the rights pertaining to disclosure, revision, deletion, limitation, data transferability, rescission and objection. If you consider that the processing of your details contravenes Data Protection Law or that your data protection rights have been infringed in any way, please contact us or the regulatory authority (in Austria this is the Data Protection Authority).

You can contact us via the following:

5-Sterne Hotel DAS CENTRAL
An enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH
Auweg 3
6450 Sölden/Ötztal
Tel: +43 5254 2260-0
Fax: +43 5254 2260-511

To speed up the registration process for the Covid-19 test, we ask for the necessary data in advance and then make it available for the official registration platform of the state of Tyrol “Tirol Testet”. The processed data is stored securely against access by unauthorized persons and is only stored for the purposes permitted by law.