Sölden, one of the most outstanding shooting locations for the current James Bond blockbuster SPECTRE, caused a furore world-wide. From the Ötztal Glacier Road as the setting of a speedy car chase, to ice Q, the architectural masterpiece at the summit of the Gaislachkogl, the Hotspot of the Alps has provided an ideal setting for adrenaline-packed action scenes. And now there is yet another highlight to the James Bond story in Sölden.
At 3048m altitude, next to the gourmet restaurant ice Q and inside the Gaislachkogl, a cinematic installation which is one of a kind in the world has been dedicated to the British secret agent – with evocative name of 007 ELEMENTS. From this coming winter visitors will be able to dive into the realm of 007 with all their senses and head on a journey through a wide range of galleries based on James Bond and the classic elements of a 007 film. The installation mainly focuses on SPECTRE and the scenes in Sölden, but also incorporates other chapters from 24 James Bond films in total.
Cable Car Company Sölden is currently constructing a building spanning 1300 m² over two floors for 007 ELEMENTS on the summit of the Gaislachkogl – working in conjunction with renowned architect Johann Obermoser and inspired by the visionary work of James Bond Production Designer, Sir Ken Adam. The impressive building blends into the surrounding mountains and only really becomes visible whenever you go through an underground tunnel. Both main rooms open up breathtaking panoramic views. State-of-the-art technology, coupled with puristic, contemporary architecture makes 007 ELEMENTS a spectacular adventure realm in the high mountains, accentuated by a dramatic soundscape.
In charge of the design and development of the 007 cinematic installation are Creative Director Neal Callow – the Art Director on the James Bond films Casino Royale, Quantum of Solace, Skyfall and Spectre – along with American creative agency Optimist Inc., who have already implemented impressive projects for Google, Facebook and Nike.
“Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow explains. “We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
With the new 007 project, Cable Car Company Sölden has once again demonstrated that they are among the most innovative cable car companies in the world and with their architectural & technical master strokes like ice Q, the BIG 3 platforms and the Gaislachkogl and Giggijochbahn, are setting new standards in the sector.
007 ELEMENTS is a partnership between EON Productions and Metro-Goldwyn Mayer (MGM) who jointly own the rights to the James Bond films, and Cable Car Companies Sölden. Further information: www.007.com