James Bond returns to Sölden... 007 ELEMENTS - THE NEW JAMES BOND CINEMATIC INSTALLATION IN SÖLDEN
Sölden, one of the most outstanding shooting locations for the current James Bond blockbuster SPECTRE, caused a furore world-wide. From the Ötztal Glacier Road as the setting of a speedy car chase, to ice Q, the architectural masterpiece at the summit of the Gaislachkogl, the Hotspot of the Alps has provided an ideal setting for adrenaline-packed action scenes. And now there is yet another highlight to the James Bond story in Sölden.
At 3,048m altitude, next to the gourmet restaurant ice Q and inside the Gaislachkogl, a cinematic installation which is one of a kind in the world has been dedicated to the British secret agent – with evocative name of 007 ELEMENTS. Visitors can dive into the realm of 007 with all their senses and head on a journey through a wide range of galleries based on James Bond and the classic elements of a 007 film. The installation mainly focuses on SPECTRE and the scenes in Sölden, but also incorporates other chapters from 24 James Bond films in total.
Cable Car Company Sölden has constructed a building spanning 1300 m² over two floors for 007 ELEMENTS on the summit of the Gaislachkogl – working in conjunction with renowned architect Johann Obermoser and inspired by the visionary work of James Bond Production Designer, Sir Ken Adam. The impressive building blends into the surrounding mountains and only really becomes visible whenever you go through an underground tunnel. Both main rooms open up breathtaking panoramic views. State-of-the-art technology, coupled with puristic, contemporary architecture makes 007 ELEMENTS a spectacular adventure realm in the high mountains, accentuated by a dramatic soundscape.
In charge of the design and development of the 007 cinematic installation are Creative Director Neal Callow – the Art Director on the James Bond films Casino Royale, Quantum of Solace, Skyfall and Spectre – along with American creative agency Optimist Inc., who have already implemented impressive projects for Google, Facebook and Nike.
With the new 007 project, Cable Car Company Sölden has once again demonstrated that they are among the most innovative cable car companies in the world and with their architectural & technical master strokes like ice Q, the BIG 3 platforms and the Gaislachkogl and Giggijochbahn, are setting new standards in the sector.
007 ELEMENTS is a partnership between EON Productions and Metro-Goldwyn Mayer (MGM) who jointly own the rights to the James Bond films, and Cable Car Companies Sölden. Further information: www.007.com
James Bond Art Director
Neal Callow has been an integral part of the James Bond Art Department since 2005 when he was hired as an Assistant Art Director on Casino Royale. He continued his work on set as a Standby Art Director on Quantum of Solace and subsequently worked his way up to Art Director on Skyfall and Spectre. “Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow explains. “We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
CEO Cable Car Company Sölden about the new 007 project
“We’re delighted to be partnering with EON Productions and Metro-Goldwyn-Mayer to bring Bond back to Sölden by creating a truly unique experience in the heart of the Tyrol region. Together with the many exciting and varied activities available in the area, this James Bond installation will strengthen Sölden’s position as a year-round destination for sports and entertainment.”
Head of Design Optimist L.A.
Tino Schaedler is an established Production Designer, Art Director, and trained Architect. For Schaedler, designing the 007 ELEMENTS cinematic installation was a childhood dream come true. Ken Adam – who shaped the world of Bond with his larger-than-life sets – is one of Schaedler's heroes. “To be able to create an experience for the Bond franchise was both an incredible opportunity and a grand challenge.” Collaborating with Creative Director Neal Callow, the duo focused on creating a visceral impact on the visitors. “Our goal was to fully immerse them in the world of Bond and allow them to be transported for the duration of their visit.”
Architect Johann Obermoser designed and constructed the building within the summit of the Gaislachkogl mountaintop and the imposing angles of the architecture frame the breathtaking mountain panorama. The building and its galleries were inspired by the work of visionary James Bond Production Designer Sir Ken Adam. The large windows frame views over the Ötztal Alps and locations used in the making of Spectre. The majority of the installation is inside the mountain. Once complete, rock and ice will be replaced around the edges and on top of the building completely encapsulating it within the mountaintop, leaving only the entrance, exit, two projected windows and the Plaza exposed, resulting in a low visual impact.
Pure. Breathtaking. Incomparable. In SPECTRE, ice Q is inspiring as the futuristic Hoffler Clinic at 3048 metres altitude, providing a stunning panorama to the impressive Ötztal mountains. In real life ice Q is an exclusive gourmet restaurant – managed by Sölden’s 5-star hotel Das Central – inspiring with its exquisite Alpine cuisine and speciality wines, such as the three country wine PINO 3000. Due to its special location on the summit of the Gaislachkogl and the stylish, contemporary design, with its 900 m² comprehensive glass facade, ice Q is one of the most spectacular buildings in the Alpine area. The renowned architecture firm Obermoser were responsible for the architectural design. In 2010 they were also involved in the construction of the new Gaislachkoglbahn, one of the highest 3S triple rope gondolas in the world. With the new Giggijochbahn, the most high performance monocable ropeway in the world and which went into service in November 2016, architect Johann Obermoser has set new standards in terms of modern architecture.
James Bond is calling in the 5-star hotel Das Central
Anyone who walks in the footsteps of James Bond in Sölden and wants to enjoy an exclusive stay too, is in the right place in Sölden's 5-star hotel Das Central Alpine . Luxury . Life. Toque-awarded cuisine, a special well-being ambience and wellness at its very best promise an unbeatable time-out. One of the highlights is the 205 m² President Suite, where you get to enjoy yourself, James Bond style, over two floors, with luxurious chalet chic, breathtaking panoramic views, a private SPA and many other gems. For all 007 fans Das Central is offering an exclusive James Bond package for the winter, which comprises a stay of 3 nights, a helicopter flight to take in the views above the shooting locations, 2 day ski pass including guided ski safari to the James Bond filming locations and an exclusive 3-course gourmet lunch in the SPECTRE location ice Q.