AREA M Experience in Sölden
Pure driving experience with BMW in Sölden
AREA M Snow Experience
The AREA M Snow Experience is the perfect combination of vehicle control and incomparable thrill in Sölden, the highest winter training ground in the world. High-performance BMW M models, professional BMW M instructors and varied off-road terrain at the glacier provide ideal conditions for optimising your driving technique in the cold season. Discover an unforgettable experience on snow-covered pistes, narrow mountain pass roads and primed open spaces – before the divine backdrop of the Ötztal Alpine world.
AREA M Snow Experience
Experience exclusive days of pure driving pleasure on the glacier together with AREA M Experience and our 5-star Hotel Das Central in Sölden. Secure one of the last available places for the winter today:
- 1 or 2 nights in the 5* Hotel Das Central in Sölden
- Full board: delicacies from the awarded kitchen
- Drivers Briefing
- Latest BMW M, BMW i and BMW Modells
- Drift basics und off-road Parcours at the world’s highest driving training centre
AREA M Snow Experience
The Vehicles
Trained instructors
40 years of partnership with BMW
AREA M Winter in Sölden
Steep, snow-covered mountain roads. Not a terrain that drivers are normally looking for. It is completely different for drivers participating in the AREA M Snow Experience in Sölden. On the challenging surface, they learn to drive with foresight and control their vehicle even in extreme situations.
Ideal terrain for man and machine
In addition to an area predestined for drifts in the municipality of Längenfeld, the routes and practice areas in the glacial ski region were particularly impressive. This makes it the world’s highest driving training centre. Even the ascent from Sölden along the 13-kilometer glacier road, with an average gradient of 11%, takes you by vehicle up to the final stage. The last stretch is completed with a snow groomer, making the climb to the highest point at 2,830 m a truly unique experience. The appeal of the highest alpine road in the Eastern Alps is also shown by the fact that James Bond director Sam Mendes used it as a setting for a wild chase scene in “Spectre”.
BMW X3 20d xDrive - free test drive
The new fourth-generation BMW X3 is more modern and refined than its predecessor. A larger kidney grille and striking LED headlights give it a confident look. Inside, a 14.9-inch curved display with Operating System 9, premium materials, and high comfort set the tone. xDrive all-wheel drive, advanced tech, and electrified powertrains complete the package.
This winter, our guests can test drive the BMW X3 20d xDrive free of charge.
